Regional Branding and Meat Product Traceability System Pilot Project
This twelve-month project, funded through Meat and Livestock Australia (MLA), will develop a regional prime quality meat brand for products sourced from the Great Southern region of Western Australia. The brand’s credibility will be supported with the development of a through-chain meat product traceability system. Three grower groups, meat processors and a large retailer will work with SCF and technology developer Aglive to trial the regional brand and supporting electronic traceability system. Data will be collected in real-time from all parts of the supply chain, including on-farm, enabling information to be transferred as the product moves along providing digital traceability/provenance for consumers.
SCF are now calling for expressions of interest for farmers to host sheep and beef digital traceability trials. If you are interested in hosting one of these trials please contact Christine Kershaw at firstname.lastname@example.org or on
0429 236 729.